Collecting data and obtaining opt-in permissions will increase your event marketing ROI.
Opt-In Marketing - The Process
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Action
Step 1:
Attendee has picture taken in front of CTM Backlit® green screen or by a roaming photographer
Step 2:
Picture is digitally merged with a custom themed background with client's logo and branding
Step 3:
Attendee is handed a client branded photo retrieval instruction card
Step 4:
Data can be captured onsite or when attendee visits clients website to retrieve photo
Step 5:
Attendee completes client survey, initiating the opt-in process
Step 6:
Attendee can email, print, save, enlarge and wallpaper their photo and also send to cell phone, social & photo networks
Step 7:
Client will receive attendee survey feedback
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Benefit
Attendee is entertained at your event as you activate your sponsorship
Your brand is attached to a fun photo that will be kept and displayed by the attendee
Drive traffic to your website
Additional branded give away
Attendee gets an uncluttered view of your brand and message
Provides valuable consumer data that allows for delivery of targeted messages/coupons based on answers to survey
Lead Generator
Perfect platform for viral marketing and to show customer appreciation by sending marketing messages or discount coupons to attendees
Event stats available in real time
Evaluate ROI
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