​WHITE PAPERS

Social Media 101 for Event Marketers

By now, businesses seem to have caved to social media pressures. You’ll find a host of business pages on Facebook and Twitter, some of which are leveraging the exposure in creative, positive ways to enhance their brands. Using social media for promotion has certainly been vetted and proven worthwhile. So, why aren’t more companies taking advantage of incorporating social media marketing into planning events?

Customer Activation and Lead Generation for the Small Business

If you struggle to find new, quality leads for your sales efforts and keep your current customers engaged and responsive, you are not alone. While it may seem like every other business has it all figured out, if you could take an inside look into their marketing efforts you would see that they are often flying by the seat of their pants.

Designing Effective Data Capture Programs

Marketers employing a strategic approach to data collection enjoy multiple benefits: Separate the prospects from the existing customers. This enables the marketer to customize the next step so it will be relevant to each recipient. For instance, customers can be sent a small thank you gift, while prospects receive a coupon entitling them to free product trial. Analyze awareness and comprehension. Prospects’ answers to survey questions can verify how much they know about your company and whether or not they get your message.